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BRANDING
BRANDING & ART DIRECTION for UNILEVER
U-Coin
BRANDING & ART DIRECTION for UNILEVER
U-Coin
FB 6s_4.mp4Last 2020, Unilever Philippines launched U-Coin - an exclusive rewards program. People can earn rewards when they buy Unilever products from UStore and also when they participate in selected activities.
My task was to create U-Coin’s logo, as well as develop its visual identity to be cascaded to the website and social media assets.
My task was to create U-Coin’s logo, as well as develop its visual identity to be cascaded to the website and social media assets.
BRANDING & ART DIRECTION for UNILEVER
U-Store
BRANDING & ART DIRECTION for UNILEVER
U-Store
Unilever Philippines has launched U-Store, an online platform where people can order daily essentials from the comfort of their homes.
I was tasked to create the logo and key visuals, with the guideline of tying them back to the current Unilever brand look.
I was tasked to create the logo and key visuals, with the guideline of tying them back to the current Unilever brand look.
BRANDING & ART DIRECTION for NESTLÉ
Nestlé Milks Rebrand
BRANDING & ART DIRECTION for NESTLÉ
Nestlé Milks Rebrand
This project's main task is to create a new look for Nestlé's milk range - Fresh, Low-Fat, and Non-Fat.
Because Nestlé Milk’s focus is their freshness, I wanted to create something that will evoke the feeling of freshness itself. To do this, I painted luscious scenery, using bright pastel colors to give it a clean and refreshing look.
Because Nestlé Milk’s focus is their freshness, I wanted to create something that will evoke the feeling of freshness itself. To do this, I painted luscious scenery, using bright pastel colors to give it a clean and refreshing look.
Another task was to create a design particularly for Nestlé Non-Fat Milk.
I wanted to show “sexy” in a different way than the usual. Instead of depicting the conventional measuring tapes and slim waists that we see on non-fat milk cartons, I chose to show sexy through the shape of the milk itself. The accentuated curves of the milk and the lack of harsh lines in the design help evoke the feeling of elegance and sexiness.
I also wanted to show the premium freshness of the milk through the typefaces chosen.
I wanted to show “sexy” in a different way than the usual. Instead of depicting the conventional measuring tapes and slim waists that we see on non-fat milk cartons, I chose to show sexy through the shape of the milk itself. The accentuated curves of the milk and the lack of harsh lines in the design help evoke the feeling of elegance and sexiness.
I also wanted to show the premium freshness of the milk through the typefaces chosen.
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